Digital printing is a process of printing that involves taking a digital file such as a *.jpg or *.png file and printing it directly onto media; in this case a T-shirt. Just like a computer printer. Digital printing allows you to do short runs (as low as one), print in full colour and saves time on what in the past was a very complicated and skilled setup. This process also allows for quick (and sometimes automated) turnaround and variations to the print.